Brand Identity, Product Design
This is an ongoing send-initiated project, to design a Formula 1 brand from the ground up. As a big fan of the sport, I’ve always wanted to have a go at the design side myself, from the brand identity through to the race suits, helmets and livery.
Pink Palms is a startup Wedding & Event Planning business, based in the UK and LA. Ashleigh Li, the company founder, wanted to create quirky weddings for cool brides, incorporating a bit of a rock n roll, edgy Californian style.
We started by creating her brand identity, incorporating this beachy look into the logo and colour palette, with some 80s inspired typography and bright pastels. This then translated across into her website, with the 80s typography becoming a focal point, overlaid on top of bold, beautiful photography.
It was really important to keep a sense of fun within every aspect of the brand and website, and this is particularly evident in the photographs chosen, featuring giant inflatable swans, confetti, sparklers and bright colours.
Branding, Promotional Materials
As part of our annual marketing for Northwest Cherries, Pink Sky was tasked with organising a promotional event to celebrate the British launch of a particular type of cherry, the Rainier Cherry, in association with M&S.
My task was to brand the event, with the theme of Americana in a nod to the cherry’s origins in Washington State. The main logo comprises a circular, rippled holding device, referencing the popularity of cherry pie in America, particularly around the 4th July, while the typography hints at the lights of las vegas through lightbulb-style text and vintage script. The ombre red & orange cherry takes pride of place, both in the logo and as a decorative element on the invitations and menus, with all the colours pulled together using an accent of green. Subtle hints of the American flag are used as decoratuve borders to create a uniform look.
Logo, UI Design
Currently in development, the Futurelove app is a dating app with some unique features that are not currently seen anywhere else in the market. Its founder approached me initially to redraw and smarten up the existing logo, representing long-lasting relationships. It needed to feel very contemporary, and be flexible enough to appeal to a wide age range. The colours of the ring determined the predominant colour of the app itself, the navy, as it is flexible when seen with lots of colours, feels clean and modern and enhances the vibrancy of the logo.
Having finalised the logo, it then made sense to create the rest of the app screens in a similar style.
Brand Identity, Product Design & Packaging
Tomboy is a start-up wetsuit brand that aims to turn the industry on its head by getting away from the typical black wetsuit, making bold, graphic & flattering wetsuits for women in a range of vibrant colours. Their wetsuits are retro-inspired, a new take on the neon swimwear and sportswear of the 1980s but with the added benefit of environmentally friendly neoprene and new technology.
I created the tomboy brand identity from scratch, alongside its founder, from the logo, a number of designs for the suits themselves, through to the packaging, website and business stationery.
Samples are currently in production with the aim to launch in 2018.
Brand Identity, Packaging, Advertising
I chose Croft Original Sherry as it's a brand that is largely unheard of among a young audience, and has a reputation of being an old fashioned drink. I wanted to aim it at a younger market, primarily young professionals, and make the brand flexible enough that it could sit easily in a trendy bar environment, in addition to being shared at home.
Universal Expert approached ny-lon to create a more unique packaging concept that would enhance shelf appeal and make the range stand out from its competitors. The existing packaging focused on the functional and utilitarian quality that is present in the product assortment, but it was felt that it lacked personality and needed to feel more giftable.
From our initial market research, we found that many competitors had chosen either a very minimal black and white approach, or a more quirky aesthetic using craft. To differentiate UE from these brands, we found inspiration in more colourful tech packaging, and developed a range of bold, complimentary colours that would sit well together on the shelf and also work with the existing red of the UE logo.
To make it easy to identify each individual product, photography was crucial. We developed a two-tone approach which made the product a focal point without clashing with the rest of the packaging. Bold, contemporary typography was the finishing touch to create maximum impact and aide useability.
While working at ny-lon, we created a number of own brands, including the Jay Street Block Print Company which was based out of our off ice in New York. I was responsible for designing the catalogue for their Spring / Summer 2015 collection, featuring a selection of bedding and soft furnishings.
Inspired by Indian print-making techniques and the architecture of Brooklyn, New York, many of the patterns featured in the collection are quite busy so for the catalogue I chose to keep the layout and font choices very simple, allowing the photography to speak for itself.
As part of their Christmas Gift offering, BHS created a puzzles and games range and approached ny-lon to design a retro packaging look, inkeeping with vintage tabletop games of the 60s / 70s. We used a colourful but washed out selection of colours and a series of 70s inspired patterns as the basis for the design, combined with stamp-effect typography, and hand-drawn decorative elements and illustrations. Each product was given a unique but consistent look to create a strong visual on the shelf.
Brand Identity, Packaging, Product Design
As part of a proposed Christmas gift section, Dunelm approached ny-lon to create the branding and packaging for a range of mens gifts and stocking fillers. Having researched the types of products that could feature in this range, from outdoor items to tech-related gifts, my concept for the branding came from the idea of an adventurous fictional character that would represent the men these gifts were aimed at. He would be a suave figure who loved exploring the outdoors, like one of the famous 19th century explorers, but with the added bonus of useful technology. I felt this character would encompass the main categories within the range of mens gifts, including grooming items, outdoor, technology and puzzles.
The main mark was then turned into a multi-purpose stamp-like emblem, inspired by the kinds of badges seen on boy scouts uniforms, further reinforcing the idea of fun and adventure.
M&S are bringing out a range of smaller jacket potatoes to go alongside their regular sized offering. They approached us to create a packaging concept that would make the product stand out not only on the shelf but also help to differentiate it from the other size options. The main selling point between them being the size, I have accentuated this on the packaging, whilst emphasizing to the customer that they’re just as good as the regular potatoes, using a new proposed tagline of ‘Small but perfectly formed’.
For the packaging, I decided to depart from the standard bags that M&S were initially proposing, and instead suggested a frosted option that would allow the potatoes to still be visible while creating a more unique look that would enhance shelf appeal. The frosting also allowed me to create a bold typographic look for maximum impact. If needed, this look could also be expanded using a wider colour palette to include other products.
Product Design, Typographic Illustrations
Having spent years designing products and packaging for other clients, ny-lon decided to create a range of its own; ny-lon everyday goods. The main categories we focused on were tech accessories, kitchenware, kitchen textiles, barware and travel related items.
The range was to be fun and colourful and aimed at a younger audience using quirky slogans. I designed various typographic pieces to go on tech cases, washbags and kitchenware, including the ‘Hello Gorgeous,’ ‘It’s friday,’ and number coasters opposite.
Linens & Lace is a range of bedding and soft furnishings in irish store Heatons. The company approached ny-lon with a brief to rebrand Linens & Lace, replacing the logo, colour palette and packaging, and making suggestions on instore signage and photography.
My concept for the rebrand focused on the delicate nature of the two materials themselves and how the fibres are stitched / woven to create the fabric. As a result the primary typeface was custom drawn to reflect a delicate piece of yarn. A colourful palette was chosen to differentiate between the different categories within the range, with the idea that this would be carried across the packaging, advertising and instore merchandising.